Edona Ziberi
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
The IU Indianapolis Wellness Promotion program is dedicated to fostering a campus culture of health and well-being. Through education, outreach, and evidence-based initiatives, we empowerstudents, faculty, and staff to take proactive steps towards a balanced and healthy lifestyle. Our mission is to promote mental, physical, and emotional wellness, making sure that every individual has the tools and resources to thrive in all areas of life.
Get ready to dive into an exciting SWOT analysis that explores the dynamic internal and external factors influencing the success of 'Mindful IU'! This fantastic mental wellness service, crafted by IU Indianapolis Health and Wellness Promotion, is all about boosting mental well-being for students. With engaging guided meditation sessions, invigorating stress-relief workshops, and cutting-edge digital mindfulness resources, 'Mindful IU' is here to elevate your mental health journey!