Edona Ziberi
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
Social Media Marketing
Email Marketing Campaign
Collaborations with Sororities
Student Organizations
Content Creation
Total Monthly Cost
$1,200.00
$400.00
$250.00
$250.00
$600.00
$2,700.00
TikTok, Insta, Hootsuite, Influencer program
Mailchimp, Content copyright/ design
Flyers/ Posters
Incentives, giveaways
Video Production/Photography
=
$2,700.00
Key components of the budget include:
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Social Media Marketing: $1,200 per month for ads on Instagram and TikTok, influencer collaborations, and Hootsuite software for social media management.
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Email Marketing Campaign: $400 per month for content creation and email platform subscriptions.
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Collaborations: $500 per month for hosting events with sororities and student organizations, promoting the program, and providing incentives for attendance.
​
Content Creation: $600 per month for producing promotional videos and photography.
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The total monthly cost is $2,700, with an estimated yearly cost of $32,400. The budget is designed to support digital marketing tactics, event collaborations, and content creation, ensuring effective outreach to the target audience.