Edona Ziberi
Fall 2024
Mission Statement
The IU Indianapolis Wellness Promotion program is dedicated to fostering a campus culture of health and well-being. Through education, outreach, and evidence-based initiatives, we empower
students, faculty, and staff to take proactive steps towards a balanced and healthy lifestyle. Our mission is to promote mental, physical, and emotional wellness, making sure that every individual has the tools and resources to thrive in all areas of life
Questions Considered
Add photos or videos relevant to your project and caption them to provide context for your reader.
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
"Our mission is to promote mental, physical, and emotional wellness, making sure that every individual has the tools and resources to thrive in all areas of life."
1. The mission statement is strong because it is clear, connects with the audience, appeals to their emotions, and focuses on the future—key elements Berkowitz (2022) highlights for making a mission statement effective. It clearly represents the organization’s main services while building a positive and trustworthy image that meets the needs of the
community.
2. We want the audience to feel confident and reassured that they are in good hands. They should feel that the organization is trustworthy, proactive, and genuinely invested in helping them succeed and maintain a balanced, healthy lifestyle. This connection should
foster a sense of belonging and support.