Edona Ziberi
Fall 2024
Evaluation
Evaluating the Success of the Mindful IU Marketing Plan
The marketing planning process for Mindful IU must conclude with an evaluation phase that informs future strategies. This evaluation involves assessing performance through specific metrics and preparing contingency plans to address unforeseen challenges.
To measure the effectiveness of the Mindful IU marketing plan, several key metrics will be tracked. Attendance records will be closely monitored to assess participation rates in guided meditation sessions and stress-relief workshops. Achieving a 25% increase in
attendance among female sophomore and junior students by the end of Spring 2025 will serve as a critical success indicator. Additionally, website analytics will track downloads, page views, and engagement with digital mindfulness resources, with a target of a 15%
increase in usage by May 2025. Social media engagement metrics, such as likes, shares, comments, and reach on platforms like Instagram and TikTok, will also be analyzed. A 20% boost in engagement by the end of Spring 2025 is the established goal. Furthermore, periodic online surveys will be conducted to gather qualitative feedback from participants, assessing their satisfaction, perceived benefits, and suggestions for improvement.
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"By tracking key metrics and preparing contingency plans, Mindful IU will ensure continuous improvement, making its mental health services more effective and accessible to the student body."
Despite careful planning, unforeseen challenges may arise, necessitating adaptivestrategies. If attendance at events falls short, the marketing team will intensify partnershipefforts with student organizations and influencers to broaden outreach. Hosting pop-upmindfulness events could also spark interest. In case of budget constraints, cost-effectivetactics such as social media campaigns, volunteer-led workshops, and free mindfulnessapps will be prioritized.Technological issues that hinder access to digital resources will be addressed throughimmediate troubleshooting and alternative delivery methods, such as email-basedmindfulness tips. Additionally, if there are sudden shifts in campus dynamics, such as apublic health crisis, the program will pivot toward fully virtual mindfulness services.By tracking key metrics and preparing contingency plans, Mindful IU will ensurecontinuous improvement, making its mental health services more effective and accessibleto the student body