Social Media Plan

First Social Media Platform Utilized

Instagram was chosen because it is widely used by college students, especially females aged 18-24, which aligns with the target audience for 'Mindful IU.' The platform's visual nature and features, such as Stories, Reels, and carousels, make it ideal for showcasing visually appealing and informative mental health content. Instagram also facilitates direct engagement through comments, likes, and DMs, which helps build community and trust.

Content: Share stress-relief tips, testimonials, and reminders for upcoming meditation sessions. Utilize Stories to post quick polls and quizzes related to mental health, encouraging interaction.
Timing: Post at peak engagement times (e.g., early afternoon or late evening, around 12 PM and 8 PM) to align with student schedules.
Engagement: Respond to comments and DMs promptly to foster a sense of connection. Repost user-generated content to encourage more participat

Platform Name
Mock-Up One- @MindfulIU on Instagram

Platform Name
Mock-Up Two - @MindfulIU on Instagram

Second Social Media Platform Utilized

TikTok is chosen due to its popularity among Gen Z and its ability to create viral content quickly. Short-form videos are highly effective in capturing attention and delivering concise, impactful messages. TikTok’s algorithm prioritizes relatable and engaging content, making it a powerful tool to spread awareness and promote attendance at 'Mindful IU' events.

Content: Create short, engaging videos featuring relatable scenarios like "a stressful day in college" and how 'Mindful IU' can help. Use trending sounds and challenges to attract views and shares.
Timing: Post content when the target audience is most active, such as during study breaks in the evening (7 PM–9 PM).
Engagement: Encourage viewers to comment with their stress-relief tips or share how they practice mindfulness. Reply to comments with personalized responses or additional resources to keep the conversation going.